Recent outcomes

Month on month engagement for a news media brand grew from an average of 201 engagements per post to 1221 engagements per post.

I helped a media brand rethink the title and 'pitch' on a flagship video so it connected better with the audience's worldview. Engagement increased from 10k to 2.2 million organic views within. a week.

I led a series of content strategy and targeting experiments for UNHR, aiming to grow traction for pro-democracy messages outside the UN's echo chamber.

The outcome was an average 42% increase in engagement with the UN's messages among a 'mainstream' apolitical audience.

I designed and ran a campaign that organically grew a media organisation's social engagement by 400%. The campaign was also adopted by 50+ partner organisations worldwide, totalling upwards of 400k organic views.

In 2 months I doubled organic traffic to a media organisation's website by helping them rethink their audience relationship and content strategy.

By rethinking targeting and content strategy, I helped an international NGO increase engagement with pro-democracy content by 33% with a mainstream apolitical audience (compared with their original messaging).

In a series of 20+ experiments over 4 months, I reversioned a media brand's content to increase engage by between 43% and 97%.

I steered strategy on a project to grow a media brand's social following. The outcome was an increase from 98k to 199k on a budget of €1.5k

I helped an international media brand get insights into their membership value proposition and user motivation to redesign their messaging & user journey. A campaign based on those insights led to a 32% increase in subscribers.

By A/B testing content in paid campaigns and using the insights to help us better understand our audience, I was able to grow overall organic social media engagement for a new brand by an average of 147% for 4 consecutive months.