Less stress. More life

The marketing for this meditation course was designed to connect with the ever present pain of being too busy, too stressed, too distracted to enjoy life.

To maximize interest with our target audience of educated, ambitious young professionals, we focused on the science that shows why meditation works.

We highlighted the benefits to performance, happiness and relationship quality – hitting key audience values – and we steered clear of the mysticism and Eastern aesthetics this segment may have found unfamiliar.